It’s all about innovation for the U.S. Postal Service. The key areas of innovating are centered on how they can market their products and services.
Nagisa Manabe, chief marketing officer for the USPS spoke briefly with attendees at the ACMA’s National Catalog Forum about what the USPS is doing to become more innovative.
Last year, Manabe said, 95% of marketing for the USPS was through television ads. This was missing the direct mail, she said. This year, they are finding creative ways to market themselves. Now the USPS markets their products and services through 20% of direct mail, 15% of digital and 40% of television and video.
“We are back in print,” said Manabe. “This is where the American public gets information. We’re back to a new marketing plan.”
In July, the USPS plans a radical shift in the way they communicate with the public. The USPS is looking for innovative ways to better understand consumer behavior. In the mail area, they are promoting a new calendar of events for 2013-14.
Have you ever had a coworker who spent more time/energy avoiding work than actually working? The author says attitudes and conduct of these people can result in consequences for agencies if not addressed and offers some suggestions for dealing with employee behavior issues.
Is your workplace one that is soaring with eagles (high performers), or overrun with turkeys (low performers)? The author looks at what can make up each one of these scenarios in an agency's work environment.
Background investigations are conducted to determine things such as a person's loyalty to the United States, work ethic, and overall character. The author says federal employees must understand the importance of an employee background investigation.
Last week, Fastenal became the first public corporation to report that changes in service standards for single-piece First Class mail have had a negative impact on its finances. In reviewing the 2nd quarter’s results, Fastenal’s CFO Daniel Florness explained that the most significant reason for the increase in the corporation’s accounts receivable was chan […]
This week, the House Oversight and Government Reform Committee will hold its 2nd hearing on “scandals” at the Internal Revenue Service. These two hearings along with a third hearing held by the full committee on the Bengazi have provided the Committee significant visibility that the hard work required to create a postal reform bill that can pass would not […]
Cloud Computing Journal reported today that “After more than two years of promising the imminent arrival of Volly, Pitney Bowes … has failed to materialize the cloud that was supposed to replace postal mail, especially posted bills.” According to the story, Pitney Bowes has pushed back the launch in North America until no earlier than late in 2013 after f […]
Pitney Bowes has announced earnings of 42¢ per share for the 1st quarter of 2013. Earnings were 2¢ per share below analyst’s estimates. In a seperate press release Pitney Bowes declared a dividend of 18.75 cents per share for the Company’s common stock. 13. The dividend declared is half of what Pitney Bowes had paid over the previous five quarters. In a […]
At Postal Vision 2020, Senator Tom Carper indicated that he hopes to have a Postal reform bill on the President’s desk by the July 4th recess and if not then by the August recess. He expects to work toward passage of a postal reform bill within this time frame in the Senate through regular orders. This means he will hold a hearing and accept comments on a […]